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- Región: New York
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Iâm the founder/president of Brand Keys, Inc. the NY-based brand loyalty and customer engagement consultancy. Iâve pioneered work in loyalty, emotional engagement and predictive metrics creating the Customer Loyalty Engagement Index (examining 83 categories and 598 brands), and the Sports Fan and Womenâs Wear Daily Fashion Brand Indices. My first book, Predicting Market Success, provided a 21st century paradigm for loyalty. My current book, The Certainty Principle, deals with engagement in a more complex, cross-channel marketplace. Iâm a two-time winner of the Advertising Research Foundationâs âResearch Innovatorâ award, and in 2008, New York Universityâs communication school declared me âthe most-quoted brand consultant in the United States.â In 2012 we introduced the Digital Platform GPS, a review of 14 digital platforms and their engagement effects in 83 B2C and B2B categories. I can be reached at robertp@brandkeys.com.
